DesignFolio

Airtel DTH & Companion App

Airtel DTH TV and companion app

Problem

Redesign the electronic programme guide, create the mobile-to-TV experience and design the subscription experience on TV

My Role

I led the design and testing of the TV UI, using moderated usability testing.

Outcome

1.5x increase in Airtel DTH’s user base

Products
EPG Redesign
Revamped the Electronic Programme Guide (EPG) in Figma to boost usability and engagement
Language Identification
Enabled quick recognition of available languages for enhanced accessibility
Added Features
Integrated "Add to Favorites," "Set Reminder," "Record Show," and "Catch Up on Previous Episodes" for improved user control and convenience.
Impact
The improved user experience contributed to a 1.5x increase in Airtel DTH's user base, showcasing the tangible value of thoughtful design and user-centered testing methodologies.
EPG redesign
Add Channel on TV
Add Channel Hindi Entertainment Pack Hindi Entertainment Pack pop-up Add Channel confirmation pop-up Channel requested pop-up
Add Channel on App
A three-tap path from discovering a channel to confirming the ₹18/month add-on, with a clear pricing
Sampling screen — add channel Select the set top box Channel added
Schedule & Reminder
Set Reminder
Set Reminder
Reminder Set
Reminder Set
Reminder Removed
Reminder Removed
Show will start at 2.00pm
Show will start at 2.00pm
Say Hello
dhaval.design07@gmail.com +91 95611 16517
or help the balloon dodge cacti 👇

Designed in Figma. Vibe coded with AI ❤️